La Poste
Since the 1st March 2010, La Poste is a "limited company with public shareholders". Including its subsidiaries, it is the second largest European postal operator and has 11.7 million customers for its banking activities. La Poste has 295 000 employees and a turnover of more than 20 billion euros.
Context and objectives
Since 2002, the transportation of packages weighing between 100 and 350 grams is open to competition. Since 2006, the postal service from 50 to 100 grams has also benefitted from this opportunity. In order to cope with the competition, La Poste needs to take market share outside of France and to offer new services in several European countries.
Issues
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• Faced with new European competitors, La Poste must rapidly orient the international communication skills of its employees.
• Finding a satisfactory solution for the employees whose DIF (govt. subsidized training) credits are accumulating.
• Making it possible for each and every employee, whatever their geographical location, to benefit from the same quality of training.
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System introduced
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• Distance English training: several options and DIF packages over 3, 4, 6, 9 or 12 months.
• The option the most highly valued is the 20 hour option (made up of 15 hours E-learning and of 5 hours of telephone lessons (10 lessons of 30 minutes) to be completed over a period of 4 months.
• Content and glossary of terms specific to La Poste was made available online.
• Educational role play lessons, specific to the roles of La Poste employees, have been created.
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Deployment
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• Communication campaign on the La Poste intranet to promote 7Speaking training courses
• 7Speaking-provided support for the users to become accustomed to the system.
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Key outcomes
7Speaking Management contract - La Poste 2007-2010
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• 971 E-learning courses completed
• 16,090 hours of training
• A 21% rise per year per trainee of time spent in training
• Average E-learning training time in 2010: 23hrs/trainee
• An average improvement of the level of those trained: 15% per year.
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7Speaking Management contract - La Poste 2011-2013
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• La Poste also entrusts its English Telephone lessons to 7Speaking in order to improve educational effectiveness
• Taking into account the needs and objectives of La Poste, 7Speaking offers 4 methods:
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1) E-learning alone
2) Telephone lessons alone
3) Blended-learning (E-learning + Telephone)
4) Specific lessons centered upon job functions at La Poste.
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Testimonials
"La Poste has been working in partnership with 7Speaking for its online English training since 2006.
Firstly 7Speaking makes it easy to connect to the platform, there is no need to download, so it's simple to use. An attractive background, very intuitive, clear and concise.
The program, measured by an aptitude test, is adapted depending upon the results of the student. The themes and documents proposed are varied, authentic (articles from the press, recent videos etc.), the student can change the theme and choose from a large selection at any time. This means that learning remains fun, and not too academic (grammar is explained in clear and concise terms), interesting, and always based on innovative educational techniques.
Online reports are reliable, clear and can be exported into Excel in order to monitor E-learning or telephone connections at any time. Tutors recruited for the telephone lessons are all of native English origin, attentive and good at explaining.
The entire team is dynamic, welcoming, attentive and available."
Nicole J. - La Poste Training Manager
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